Data Protection Policy

1. Subject of Data Privacy Statement and Responsible Unit

This Data Privacy Statement is valid for the collection, processing and use of personal data of the subscribers of Handelsblatt Global. The responsible unit is Handelsblatt GmbH. For any questions or comments on this Data Privacy Statement or any matters generally related to data protection, subscribers of Handelsblatt Global can contact us as follows:

Telephone: +49 (0)211 – 887-0
Postal address:
Handelsblatt GmbH, Kasernenstr. 67, 40213 Düsseldorf, Germany

2. What Data do we Collect? Here is an Overview:

a. General Call-off Data

When Handelsblatt Global is viewed by a subscriber, data such as date and time of the processing request, the kind of browser, the browser setting and the subscriber’s operating system, the last page visited by the subscriber, the volume of data transmitted and the access status (e.g. file transmitted, file not found etc.) are relayed to us for technical reasons. These data are, as a rule, not personal data. However, the subscriber’s computer usually also transmits its IP address, which in some cases can be personal.

b. Cookies

In order to enable the retrieval of the page, we transfer so-called cookies to the subscriber’s computer. Cookies are small text data that allow the subscriber’s computer to be identified. They do not interfere with the computer’s operating system. We use cookies, among other things, to measure and to control the frequency of the page impressions and the general page navigation. In addition, a set of plug-ins and analytic tools, which are described below, also use cookies.

The use of cookies can be blocked. However, in some cases, this could impede uninterrupted access to Handelsblatt Global. The instructions on your browser software explain how cookies can be blocked.

c. Details on the Transfer of IP Addresses

The IP address, which is relayed to us in many cases (partly explained in more detail below), is a unique identification of the computer, which is valid worldwide and realized by the internet provider at the time of allocation. An IP address is made up of four blocks of numbers that are separated by periods. In most cases, private users’ IP addresses do not stay the same since they are only temporarily allocated by providers (so-called “dynamic IP address”). The provider can track which IP address was assigned to which of its customers at what point in time. As a rule, the assignment of a dynamic IP address to a particular person is not possible for other persons, including us. This is different only for a permanently assigned IP address (so-called “static IP address”), which uses this feature to make a clear assignment of user data possible. Except for the purpose of tracking unauthorized access to our internet offering, we – as a rule – do not analyze these data in relation to an individual person but rather only on an anonymized basis – how many page impressions are made each day, when they are made and similar data.

3. Plug-ins and Statistical Tools

We collect other data for individual services that we offer. These data are, in part, used for statistical purposes. For example, we look into how often Handelsblatt Global is viewed in order to establish a basis for our media data. We do not rule out integrating plug-ins (or add-ons – these terms are used interchangeably) such as Facebook or Twitter into our offering.

a. Plugins

Plug-ins are offers from third-party contractors such as e.g. Facebook. They create links to these providers. In some cases, only data on browser behavior are relayed. However, when a user actively uses a plug-in (e.g. as part of a Google profile), this information is also transmitted. Some information on the individual plug-ins is listed below:

  • Plug-in from the social network Facebook

Our offering may at some point contain plug-ins from the social network, Facebook.

These plug-ins are offerings of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. The plug-ins can be recognized based on the Facebook logo and/or the phrase “Like”. If a page with this kind of plug-in is called up, the internet browser creates a direct link with the servers of Facebook Inc. In the process, the content of the plug-ins is relayed to the internet browser, which then integrates it into the page shown. In doing so, the information that the website was visited is relayed. If the user is logged into a personal Facebook user account when the page is called up, Facebook Inc. associates the visit to the website with this user account.

When a user uses the plug-in, for example, by clicking the “Like” button, this information is relayed directly to Facebook Inc. and saved there.

A user can prevent this kind of data transfer by logging out of the Facebook user account before viewing our products.

The active use of a plug-in is subject to the data protection conditions and conditions of use of Facebook Inc. Information on collection, storage and use of data by Facebook Inc. can be found in the privacy policy and the privacy guidelines.

  • Plug-in from the social network Twitter

With Twitter and the re-Tweet functions, plug-ins from, an offering of Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA are used.

When a user uses the re-Tweet functions, the pages he or she visited are made public to third parties and linked to his or her Twitter account.

Details on the approach to data of Twitter Inc. as well as rights and settings for the protection of personal data can be found in Twitter’s privacy policy.

  • Plug-in from the social network Google+

The Google +1 button is a plug-in of the social network Google+, an offering of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

With the help of the Google +1 button, information can be published worldwide. The Google +1 button allows users to receive personalized content from Google and our partners. Google saves both the information, which is relayed for a +1, as well as information on the page that was viewed while clicking on +1. A user’s +1s can be displayed together with his or her profile name and the image in Google services such as search results or in the user’s Google profile, or in other places on websites and advertisements on the internet.

Google registers information on +1 activities.

A globally visible Google profile, which has to include at least the name chosen for the profile, is necessary in order to be able to use the +1 button. This name is used in all of the Google services. In some cases this name can also replace another name which was used while sharing content via the Google account. The identity of the Google profile can be shown to third parties who know the user’s e-mail address or have other identifying information on the user.

Details on Google’s approach to data as well as rights and settings for the protection of personal data can be found in the privacy policy of Google+ and the Google +1 button.

  • Plug-in from the service provider Hasoffers Inc.

Our apps (e.g. the Handelsblatt web app or the WirtschaftsWoche app) use a plug-in from the service provider Hasoffers Inc., 2220 Western Avenue, Seattle, WA 98121, USA. When pages with the integrated plug-in are viewed, a user’s browser creates a direct connection with the servers of Hasoffers. Through the integration of the plug-ins, Hasoffers receives the following information: agent version, operating system, SDK version, time stamp, API key (for identifying the app), app version, kind of mobile end device, UDID, model (non-IOS), manufacturer (non-IOS), version of operating system used to run the device (non-IOS), start and end of sitting, time, place, time zone as well as network status (e.g. WIFI). In addition, Hasoffers collects the following data: anonymized user ID, latitude and longitude, events, errors and page impressions. A user’s dynamic IP address is shown by the site view. The user can object to the storage of these data by writing an e-mail to After an e-mail has been sent, it can take several work days to process the request.

b. Analysis Tools

We use numerous analysis tools. They have various functions. For example, for our work, it is important for us to see the reach of our offering in order to have direct feedback on our services. performance.

  • Google Analytics

Our offering uses Google Analytics, a web-based analysis service of Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text data which are saved by a computer and which allow for an analysis of the use of the website by the user (see number 2 above). The information generated by the cookie on what we provide online is normally transmitted to a Google server in the USA and saved there. However, if the IP anonymization is activated on our pages, the user’s IP address is abbreviated by Google within member states of the European Union or in other signatory states of the Agreement on the European Economic Area. Only in exceptional cases is the entire IP address relayed to a Google server in the USA and abbreviated there. Google uses this information to analyze the use of our offering in order to compile reports on website activities and in order to generate other services relating to the use of the website and internet use for the website operator. The browser’s IP address, which is used by Google Analytics, is not merged with other Google data.

The gathering of the data generated by the cookie and relating to the use of the website (including the IP address) by Google as well as the processing of this data can be prevented by downloading and installing the browser plug-in provided via this link.

  • Webtrekk

We use programs from the company Webtrekk GmbH, Robert-Koch-Platz 4, 10115 Berlin, Germany. Webtrekk GmbH is certified for data protection in the area of web controlling. Part of the certification is an audit at Webtrekk in Berlin and at the hosting location Nuremberg, where the processing of “tracking data” is reviewed for its compliance with data protection laws and data security.

The programs of Webtrekk GmbH collect technical data for the purpose of optimizing our offering. These data are relayed to Webtrekk GmbH. The user’s IP address is relayed with every server inquiry so that the server knows where the answer should be sent. We and our statistical service provider do not permanently save the IP address, but rather use it for session recognition and the prevention of attacks. The IP address is quickly deleted at the end of each web session so that the data gathered are anonymous and the user’s identity is not possible to see, even by detouring through the provider.

The storage of data by the software of Webtrekk GmbH can at any time be objected to with future effect. For the exclusion from Webtrekk, a cookie with the name webTrekkOptOut is set by the domain This objection is valid as long as the cookie is not deleted by the user. The objection can be made and the storage of the data can be prevented in the future by clicking here.

  • IVW / INFOnline

Our websites use the “Scalable Centralized Measuring System” (Skalierbares zentrales Messverfahren – SZM) of INFOnline GmbH for determining statistic parameters for the use of our products. In the process, anonymous measured values are collected. Alternatively, the SZM reach measurement can also use a cookie with the name “”, “”, a local storage object or a signature, made up of different kinds of information automatically relayed by the user’s browser, for the recognition of computer systems. IP addresses are only processed in their anonymized form. The reach measurement was developed bearing in mind data protection guidelines. The goal of reach measurement is to statistically determine the usage intensity and the number of users of our products.

Individual users are at no time identified. Their identity always remains protected. The user does not receive any advertisements from the system. Since we are a member of the Information Community for the Assessment of the Circulation of Media (IVW), the usage statistics are published on a monthly basis by the Association of Online Research (AGOF) and the Association of Media Analysis (, as well as by the IVW, and can be viewed at, and

In addition to the publishing of measurement data, IVW also monitors the SZM process on a regular basis with regard to use – which is compliant with regulations and data protection. Additional information on the SZM process can be found on the website of INFOnline GmbH, which carries out the SZM process, the AGOF data protection website and the IVW data protection website. The user can object to the SZM data processing under the following links: and

  • Flurry (only web apps)

We use analysis tools from Flurry Inc., 282 2nd Street # 202, San Francisco, CA 94105, USA. Here, cookies which allow us to analyze the user’s use of the website, for example, a page impression, are saved on the computer. With the use of so-called “web beacons,” we deliver cookies and count the page impressions. The information generated on the use of our apps is relayed to Flurry servers and saved there. This only occurs on an anonymized basis. The information transferred is used to assess the website activities, compile reports on this subject and generate other services relating to the use of the website and the internet. The information is only transferred to third-parties if it is required by law or within the framework of contractual relationships. The transfer of data to Flurry can be objected to here. However, we point out that if this is done, it is possible that not all of the app functions will be able to be used to their full extent.

  • Adeven (only Apps)

We also use the analysis technology “ analyzer” or the “ verifier” for our apps. Both of these are systems from Adeven GmbH, Saarbrücker Straße 36, 10405 Berlin, Germany. Adeven uses IP and Mac addresses of the users for this analysis; however, this is only done anonymously. The collection of this data can be objected to at any time for future effect. Please click here to do so.

  • Plista

Our website is supported by a recommender and personalization system. This is carried out by Plista GmbH, Torstraße 33, 10119 Berlin, Germany. Plista enables our products to be personalized by individualizing our content and advertisements and thus improving user-friendliness. For this purpose, Plista collects information on preferences based on the use of our products by using cookies (e.g. assessments). All of the data is collected anonymously. The saving of cookies can be prevented at any time by changing the browser settings. Likewise, saved cookies can also be deleted. In addition, the data collection can be objected to here with future effect.

4. What data do we collect during registration or the first page view of Handelsblatt Global and what do we use them for?

During registration, we receive personal information from the subscriber. The protection of these data is important to us. We do not sell personal data to third parties and, in general, take the greatest possible precautions for their security.

a. What data do we receive from a subscriber during registration?

In order for Handelsblatt Global to be viewed, we need e.g. the name, e-mail address and contact details for any questions. These data are compulsory. A subscriber can provide us with further information, for example in order to inform us about special interest areas.

We save this data in a customer account. This allows the subscriber to easily log into all of our online products with the use of a password.

b. What data do we save if a subscriber agrees to receiving information from us on special offers?

If we have this consent, we, meaning the companies of the Handelsblatt Publishing Group, process and use the data to provide the subscriber with customer-based and efficient access to our products and services outside of  Handelsblatt Global. This is done, for example, with personalized website design or the display of advertisement banners which could be of interest to the subscriber. In addition, we are happy to send the subscriber offers relating to our products or services. For this purpose, we internally consolidate data into user profiles and analyze them, which however, is only done for the aforementioned purposes.

There is no transfer of the data to third parties outside of the Handelsblatt Group as long as the subscriber does not explicitly agree to this kind of transfer or it was explicitly indicated as outlined above.

The subscriber can, of course, revoke a declaration of consent given to us free of charge and with future effect. The written revocation (e.g. e-mail, telefax, letter) should be sent to:

Handelsblatt GmbH, Kasernenstr. 67, 40213 Düsseldorf, Germany
Telefax: +49(0)211-887-2980
Subject “Revocation”.

In order to rule out misuse, the subscriber may be required to provide proof of his or her identity in individual cases. We will inform the user accordingly. The performance of our services, especially viewing Handelsblatt Global, is independent of a revocation.

5. Safety

We have taken extensive technical and operational safety precautions against unauthorized seizure and misuse of the personal data held by us. Our safety processes are reviewed and adapted on a regular basis to conform with the latest technical developments.

In order to ensure the safety of data communication on the internet, we use SSL (Secure Socket Layer) encoding. In doing so, in particular all of the information inputted during the payment process is encrypted and sent via a 128-bit Secure Server.