China is one of the main trading partners for German companies – despite all the doom and gloom over its recently slower growth. But how can German companies market their products in China? How to establish and hone a reputation? One key to achieving this is to understand China’s media system.
The “Compendium of China’s Media Landscape” provides the first real insights into how the Chinese stay informed and up-to-date, what the main online, social and print media are – and what basic rules Western companies should consider in their communication.
130 pages, hardcover, sewn-binding with two ribbons
Also available in German.